3 Reasons Why SEO Is Important For Business

Search Engine Optimization or SEO is basically the process of making sure that your business’ website appears in the top results of search engines when users type in specific keywords. For instance, imagine you run a store in Melbourne that sells shoes. Hence, if a customer types in the phrase ‘shoe store in Melbourne’ then ideally your website should be one of the first results. In addition, you might want your website to appear in search results for phrases that combines ‘Melbourne’ with different categories of shoes.

SEO is one of the most powerful inbound marketing tools available to a business. It basically ensures that you’re there for you customers whenever they type a problem into a search engine, which you’re able to solve.

Here are just a few reasons why you should care more about SEO for your business:

Your Business Can Seem More Credible

People hardly ever go past the first page of Google search results. This is because they often feel that beyond the first page, the results get less relevant to their inquiry and the content is of inferior quality. Therefore, by that same logic, the higher you appear on the results, the more credible and relevant your business seems in customers’ eyes.

You Can Get More Traffic to Your Website

Most business websites are lucky to get a conversion rate of 5%. This means that if a 100 people show up to your site, most often less than five people are going to perform a desired action like purchase something. Hence, one of the most effective ways to increase the number of purchases is to bring more people to the website.

Proper SEO techniques can improve your website’s visibility to the right customer. For instance, you could research what keywords or phrases your target customers’ use with applications such as Google Adwords and then write content that includes them. You could also bid on certain keywords and run text ads so that you appear before any organic search results.

If all of that sounds complicated to you, don’t worry. You could simply type in ‘SEO Melbourne services’ into your search engine and peruse the results for some great local agencies that can take care of it for you.

SEO Has a High ROI

Return of investment or ROI is one of the biggest focuses in marketing. It’s always nice to make double or triple the amount of money that we put into our business. Things like outbound social media campaigns can have a high ROI if done correctly. However, nothing beats some well-executed SEO strategies in our opinion.

This is because of the highly inbound nature of SEO. You’re not getting in peoples’ faces, showing them products and services when they might not be interested. Instead you are simply making yourself available when customers are searching solutions to their problems.

Hence, you don’t even need to convince customers that they need a particular product or service. You just need to get them to choose your offerings over that of the competitions.

And that’s 3 excellent reasons why SEO is important for any Business!


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